Marketing The IKEA Effect: More Than Just Furniture Assembly The 'IKEA effect' describes how personal involvement in creation increases the perceived value of an item, impacting various life aspects beyond just furniture assembly, from DIY projects to business strategies.
Marketing The Mirage of Logic In marketing, rigid adherence to logic can stifle creativity. Rory Sutherland suggests illogical thinking can breed innovation. While risky, venturing beyond the data-driven comfort zone may unveil groundbreaking strategies that resonate more profoundly with audiences.
Marketing Questions: Leading with Curiosity Unlock your marketing career growth with strategic questioning. Probing 'above' your role deepens understanding, uncovers opportunities, and signals readiness for leadership. Cultivate curiosity to ascend the ladder and contribute to long-term success.
Marketing Beyond the Dashboard: Data and Action Data is the unseen superhero in marketing, but it's not just about collecting it. True power lies in actionable insights and execution. Future tools will personalize marketing even further, making strategies as unique as the customers they target.
Marketing Mastering the Magic: Effortless Marketing - Part 1 Greene's Law 30 advises making achievements seem effortless. In marketing, this means clear messaging, seamless customer experiences, storytelling, gradual complexity, mastery, and automation.
Marketing Marketing in the Dark: Success Beyond the Obvious Marketing success comes from exploring new strategies, promoting experimentation, using data, learning from failure, and harmonizing traditional methods with innovation.
Marketing Win Through Actions, Never Through Argument Use Law 9 from 'The 48 Laws of Power' to boost marketing: prioritize results, influencer marketing, interactive content, and thought leadership. Let actions impress your audience.
Marketing Winning Hearts and Gathering Intel Use Robert Greene's Law 14 for marketing advantage through social listening, competitor analysis, customer empathy, industry trend awareness, and strategic partnerships.
Marketing Slaying Dragons & Saving Villages. TLDR: Proactive marketing, akin to dragon-slaying, safeguards brands. It entails industry trend vigilance, competitor monitoring, and heeding customer feedback
